Privacy Policy

Effective Date: 30 September 2025

Grace Realty, Inc. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://gracerealty.us/ (the “Site”) or interact with us via other channels, including SMS/text messages. By using our Site or services, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following categories of information:

1. Information You Provide Directly

• Name, email address, phone number, mailing address
  
  
• Message content, inquiries, property preferences, comments
  
  
• Other information you choose to submit (for example through contact forms, lead forms, chat, or SMS/text interactions)
  
  

1. Automatically Collected Information

• IP address, device type, browser type, operating system, hardware identifiers
  
  
• Usage data (pages visited, time spent, links clicked)
  
  
• Cookies, pixel tags, log files, analytics data
  
  
• Referring/exit pages, URL parameters
  
  

1. Third‑Party / Derived Information

• Public records and real estate listing data
  
  
• Data from third‑party services (e.g., mapping, analytics, social media)
  
  
• Aggregated or anonymized data derived from your information
  
  

2. How We Use Your Information

We may use your information for the following purposes:

• Responding to your inquiries, requests, and communications
  
  
• Providing, maintaining, and improving our Site and services
  
  
• Marketing, promotions, and sending you offers (with proper consent where required)
  
  
• Sending you SMS / text messages (if you consent)
  
  
• Analytics, research, and internal business purposes
  
  
• Complying with legal obligations or enforcing our rights
  
  
• Preventing fraud, abuse, and ensuring security
  
  

3. SMS / Text Messaging: Consent, Use & Opt‑Out

We use Follow Up Boss (and related tools) for SMS/text messaging. To comply with texting regulations and best practices, we provide the following details about our SMS program.

1. Explicit Opt‑In
   You will only receive SMS/text messages from Grace Realty, Inc. if you explicitly opt in. For example, when you provide your mobile number you may see an opt‑in checkbox and language such as:

I agree to be contacted by Grace Realty, Inc. via text message at the mobile number I provide. Message frequency varies. Msg/data rates may apply. Reply STOP to unsubscribe.

This checkbox must be intentionally selected by you before we send promotional or informational SMS messages.

1. Required Opt‑In Language (examples you can use on forms)

• Explicit opt‑in: “By providing my mobile number, I agree to receive text messages from Grace Realty, Inc. about property updates, appointments, and marketing communications.”
  
  
• How to opt‑out: “Reply STOP to unsubscribe. Reply HELP for help.”
  
  
• Who sends messages: “Messages sent by Grace Realty, Inc. on behalf of its agents and affiliates.”
  
  
• Fees may apply: “Msg/data rates may apply.”
  
  
• Message frequency: “Msg frequency varies.”
  
  

1. Who Will Send the Messages
   All messages will be sent by Grace Realty, Inc. or by authorized agents acting on our behalf (e.g., using Follow Up Boss).
2. Message Frequency
   Message frequency varies depending on your interactions and preferences. You may receive multiple messages over a period of time.
3. Fees / Carrier Costs
   Standard message and data rates charged by your carrier may apply.
4. How to Opt‑Out / Unsubscribe
   You may opt out of receiving SMS/text messages at any time by replying STOP, END, QUIT, or UNSUBSCRIBE to any message you receive from us. You will receive a confirmation message, and we will not send further marketing or informational SMS messages unless you opt back in.
5. Support / HELP
   For help, reply HELP or contact us using the contact information in the Contact Us section below.
6. No Sale of Phone Numbers
   We will not sell your phone number to third parties for marketing purposes.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, local storage, and similar technologies to:

• Recognize your device and settings
  
  
• Remember your preferences
  
  
• Analyze usage and performance
  
  
• Serve targeted advertising (where permitted)
  
  
• Integrate with third‑party services (analytics, social media, marketing)
  
  

You can control cookies via your browser settings, but disabling cookies may affect the Site’s functionality.

5. Sharing and Disclosure of Information

We may share your information with:

• Service providers and contractors (e.g., CRM providers such as Follow Up Boss, analytics, marketing tools)
  
  
• Law enforcement, regulators, or in response to legal process
  
  
• Other parties in connection with a business transaction (e.g., merger, sale, or reorganization)
  
  
• Our affiliates, agents, or partners
  
  
• With your consent or at your direction
  
  

We require recipients to handle personal data consistent with this policy and applicable law.

6. Data Security & Retention

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information. While we strive to protect your information, no security system is impenetrable and we cannot guarantee absolute security.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

7. Your Rights & Choices

Depending on your location, you may have rights including:

• Accessing or obtaining a copy of personal data we hold about you
  
  
• Correcting or updating inaccurate or incomplete data
  
  
• Deleting or requesting deletion of your data
  
  
• Opting out of certain processing or marketing
  
  
• Withdrawing consent (where applicable)
  
  
• Submitting a complaint to a data protection authority
  
  

To exercise these rights, contact us using the details in the Contact Us section.

8. Children’s Privacy

The Site and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, contact us and we will delete it.

9. International Transfers

If you are located outside the United States, your personal data may be processed and stored in the U.S. or elsewhere. We will take steps to protect your data consistent with applicable law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post a notice on the Site or notify you via email. The Effective Date at the top reflects the date this Policy was last updated.

11. California and Other State Privacy Rights (if applicable)

If you are a resident of certain states (for example, California), you may have additional rights under state privacy laws. To learn more or to make a request, contact us using the information below.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, contact us:

Grace Realty, Inc.

Address: 8467 King Street, Seminole, FL 33772

Email: bevgracerealtor@gmail.com

Phone: 800-497-4072